When you hear the word social media, what comes to your mind?
Probably Facebook, Instagram, Snapchat, or even Pinterest.
From the moment we wake up, to the moment we go to bed, people spend around an hour each day on social media. One hour each day, is more time than what most people spend on reading, exercising, eating, or drinking. Social media has become part of our daily lives and this will only continue to grow. This makes social media marketing one of the most powerful tools today.
Social media allows people from all over the world to connect. By “connect” we mean communicating with others not only through direct messages, but also through “likes”, “shares”, “reposts”, “comments”, “search”, “follow”, etc.
Many people are still not fully aware of the importance of social media marketing. What many don’t know is the significance to take advantage of this powerful tool that can change your business and help you grow.
How Social Media Marketing Grows Your Business:
#1 Increases Brand Recognition
One of the biggest ways in which social media marketing can impact your business is by increasing brand recognition AND brand loyalty. These two are key for a successful business. Social media allows you to get to your consumers in a fast and easy way increasing your brand visibility and value. With social media marketing, your brand will become more reachable to new consumers and more accessible to existing ones. Having brand recognition leads to brand loyalty.
#2 Increase Brand Loyalty
Social media marketing allows your consumers to recognize you and engage with you more often, making them more loyal to your brand. A study done by Texas Tech University on social media marketing stated that, “companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
Social Media marketing is one of the most powerful and easy ways to grow your business. It is essential to first understand the mind of the consumer. The more we understand and know about this, the better the social media marketing will be. As brands engage more with the consumers, their businesses will grow.
In order to engage with consumers it is important to establish marketing objectives and goals. By doing this, you will be able to measure your social media campaign as well as the return on investment.
Social media marketing goals should be “SMART”.
SMART stands for:
- Specific
- Measurable
- Attainable
- Relevant
- Time- bound
When your goals meet this criteria, you are ready to start your social media marketing.
Take a look at the already existing social media profiles of the brand you are focusing on. Look at what could be better and how to make it better. Is it the quality of the pictures or videos? Is it the captions? Either way, by updating the social media profiles and making it into something better, your business will start growing. If you don’t have existing social media profiles, start by creating one! Build them up, focus on your goals and target audience.
Social media marketing will allow you to grow your business in ways you didn’t imagine before.
Take advantage of this amazing tool and see how it impacts your brand or company.