Influencer Marketing is changing the advertising industry in many unexpected ways. The perks that used to be reserved for celebrities to endorse products in print and television has now grown to encompass any average person who can build a large, real following anywhere from thousands to millions strong on their social media channel(s). It is […]

Why You Need Valuable and Relevant Content to Take Your Business to the Next Level! When it comes to marketing there are countless strategies and tactics you can use to launch your brand. Creating a campaign is easy, but creating a campaign that achieves your company goals is an entirely different story. When optimized correctly […]

     Billboards, digital ads, posters, comics, digital art – are most likely the first words that come to mind when you hear the term, “graphic design.” Yes, graphic design does encompass each one of those mediums; however, it is much more than that. Graphic Design is defined as the profession or art of visual communication. This […]

Today, people can engage with brands and companies like never before. Google Street View is the ultimate technology to help your business grow. It is a form of virtual tour that showcases different locations around the world. When using it, faces are blurred and the specific location of your choice is shown in every angle […]

Have you ever been to a brunch or dinner where the “phone eats first”?  If not, you’re probably wondering what this term means. The “phone eats first” concept is exactly how it sounds. It means that once the beautifully plated food arrives at the table, the first to capture its deliciousness is the cellular device. […]

Whether you are offering a service or a product, your company needs brand awareness to generate sales and customer loyalty. In recent years, online reviews have climbed to the top of the list for impacting purchase decisions from consumers. Product and service reviews can have a huge impact, both positive and negative, on your brand […]

It may seem surprising, but today more web traffic comes from mobile devices than desktops or laptops; To be precise, 70-80% of website traffic is mobile on average across industries. With a variety of devices available, from tablets to phones and everything in-between, it is very important that your website is able to work on […]

What Is SEO Marketing The concept of SEO itself might seem intimidating for anyone trying to build a new brand, website or blog; However, with some helpful explanations and a little practice, SEO marketing will become your best friend. The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive […]

Video is one of the most effective media in advertising. Videos combine moving pictures and audio together, making an immersive experience for viewers. Video is also very effective in storytelling, because of its ability to cut different angles and dialogues together in a streamlined-fashion. That is why we love to go to the movies and […]

Social media influencer marketing is all about building relationships. In a world where over 3.2 billion people are on social media, using influencers has become one of the fastest growing marketing strategies since 2018. Social media can feel impersonal, despite the voyeuristic thrill we get looking into the personal highlights of friends, strangers and companies […]